Brewers Association Launches Independent Craft Brewer Seal Retail Program

01/04/2018 Free point-of-sale materials designed to help customers identify independent craft beer


seal-retail-featureBoulder, Colo.—As beer lovers vote with their dollars to support independent brewers, the Brewers Association is equipping on- and off-premise retailers with free assets to activate the independent craft brewer seal and differentiate authentic independent craft beer from Big Beer acquired brands.

 

From better beer bars and restaurants to liquor and grocery stores, retailers interested in elevating how they promote independent craft beer can visit a new microsite launched today at BrewersAssociation.org/RetailerSealPOS. Here retailers can download point-of-sale materials that will allow them to directly support and call out independent craft beer to customers interested in supporting small, innovative businesses.

 

“Independence not only matters, it pays and rewards both retailers and beer lovers,” said Julia Herz, craft beer program director, Brewers Association. “Beer drinkers express that transparency and underlying ownership can drive their purchase intent. Data shows that independent craft outperforms Big Beer acquired brands on a number of metrics. There are many reasons for retailers to seal the deal to support and differentiate independent craft brewers at the point of purchase.”

 

indy-cooler-ba

According to a recent Nielsen study, independent craft reaches more people with a 24 percent higher household penetration than Big Beer acquired brands. More is spent on independent beer, with the purchase size for independent craft consumers 12 percent larger than the purchase size of Big Beer acquired brand consumers. Independent craft consumers purchase 43 percent more frequently per year compared to the consumers of Big Beer acquired brands.

 

Since its launch in June 2017, more than 3,200 small and independent craft breweries—representing more than 75 percent of independent craft volume—have adopted the seal, displaying it on packaging, in breweries, across websites, social channels and more. According to VinePair, “the Brewers Association’s seal could easily surpass the reach and impact of organic food labels.”

 

Contact: Abby Cohen (on behalf of the Brewers Association), 646-695-7044

 

News Source: Brewers Association 

 

 

Other News

Key Trends Right Now In American Craft Beer

25/05/2018 Given the size of the market, it can be difficult to pick out trends: what’s happening in California, home to nearly 800 breweries, is likely to be quite different from the scene in Mississippi. But there are some interesting things going on that are worth highlighting. Here’s our pick of the key trends right now in American craft beer.

The best places to drink beer in Manchester

18/05/2018 Manchester is a great city for beer drinkers. There’s a perfect blend of traditional pubs, modern craft-beer bars, and places where excellent beer is just one element in a greater whole. It’s a city with something for every beer drinker, from casketeer to craft crusader.

How to make the perfect pale lager

12/05/2018 The craft-beer world is suddenly awash with pale lager. Inspired by the German and Czech traditions, brewers are turning their hand to this most testing of beers.