September 15, 2020
September 30, 2020
October 25, 2020
Creative, tenacious and innovative winning brand builder with extensive experience in and passion for marketing, distribution, experiential events and sales of craft beer, cider, spirits, wine, and nonalcoholic beverages. Helped build San Francisco wholesaler, Golden Brands sevenfold, into one of the Nation's largest craft beverage distributors, DBI Beverage now Reyes Distributing.
Expertise includes brand management, marketing research (incl Nielsen, IRI, VIP & focus group moderation), advertising, experiential events, new product/innovation launch, creative sales incentive ("clutter buster") planning and sales & brand team motivation. Led over 800 wholesaler sales meetings. Experiential event experience includes: Outside Lands Festival, Millbrae Art & Wine Festival & dozens more. Managed and executed over 40 events per year for 15 years. Published by the American Marketing Association on this topic. Author of, "Craft Beer Marketing & Distribution