June 30, 2018
Ends July 10, 2018
July 23-24, 2018
The USA Beer Ratings is being launched to identify and reward those brands and products that consumers actually want to buy, rather than simply recognize good quality beers for their beer making ability alone. To be a real success the beer has to be bought by consumers, be it on a supermarket shelf or a restaurant beer list. The USA Beer Ratings will single out and highlight the beer brands on sale in the US and International markets that are truly commercially successful.
Why USA Beer Ratings?
The USA Beer Ratings has been introduced to give consumers a clear guide to the beers that are best suited to their tastes and give them maximum value for money. The majority of other beer competitions only judge a beer blindly and take into no consideration how much it might cost, or even have an idea of what it looks like.
With so many products now on the market, it is increasingly confusing and difficult for all beer drinkers, both enthusiasts, and the occasional drinkers, to really know, with any great confidence, what they are buying. The USA Beer Ratings has been created to put consumers back in charge. To give them the reassurance that any of the award-winning beer with the UWR logo will have been based on how drinkable they are, how much value for money they offer, and what they actually look like.
All winners in the USA Beer Ratings will have been judged in three key areas:
All beers will be initially tasted blind to assess their quality and how drinkable they are they for consumers in their target area. The USA Beer Ratings wants to highlight and reward beers that are enjoyable to drink, not just high point scorers where one glass in enough.
Value for money.
Beers will then be assessed to see how much value for money they are offering their target beer drinkers at that price point.
Packaging and design.
As the majority of beer is bought with our eyes, the USA Beer Ratings will recognize beers that standout on the shelf, or on a back bar, and will assess how well suited that design or packaging is to their target consumer group.
Domestic Registration: Ends June 30, 2018
International Registration: Closed
Warehouse Closes For Samples: July 10, 2018
Judging: July 23-24, 2018
Winners Announced: September 5, 2018
$100 from June 1 to June 30, 2018
The USA Beer Ratings looks to recognize, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. For any beer brand to earn its place on a retailer’s shelf or a restaurant’s beer list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.
To win a USA Beer Ratings award you will need to score highly in all three areas of our judging criteria. You might have an outstanding quality beer, but if the price and packaging is not right, you will not be recognized by the USA Ratings. There is no point, for example, in having a 95 point beer if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant’s beer list.
That is why USA Beer Ratings is the leading beer competition in the US market with the rationale to rate beer per the preferences of the consumer and trade and rewarding beer as such. Beer entries will be judged by their Quality, Value and Packaging.
Q (Quality Score) + Value Score (V) + Packaging Score (P) = USA Beer Ratings Score.
A separate weighted score will be given for each of the three parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.
Quality Score: will be marked out of 50
Value Score: will be marked out of 25
Package Score: will be marked out of 25
Quality will be assessed based on how agreeable the beer is for its target customer and chemical analysis. UBR will measure quality by Appearance, Aroma, Body, Taste and Aftertaste.
Value in this context means how well the beer is priced based on its quality. If you think it offers excellent value, the score should be close to 100 of 100 and if you think it should be priced lower, then the score should be low. The metric to be used here is the retail price vs quality.
Packaging in this context is measured by how well you think the beer will be perceived by the consumer. This includes label, bottle colour, bottle shape and closure. This does not involve boxes, cartons and bags. It is how you think the product will be perceived when placed on a beer shelf amongst thousands of other beers.
The USA Beer Ratings will be assessed and judged by a leading panel of top-level beer buyers with current direct commercial buying responsibility. The list of judges will be drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry.