Submission
Deadline
June 30, 2026
Judging
Date
July 26, 2026
Winners
Announced
August 12, 2026
San Francisco, California – USA Beer Ratings has announced a major enhancement to the value offered to breweries entering the competition. Beginning with the upcoming edition, every beer entered will receive a comprehensive digital feedback report that goes beyond medals and final scores to provide producers with practical commercial insights for succeeding in the U.S. market.
The new reporting initiative reflects USA Beer Ratings' commitment to recognising outstanding beers while giving producers meaningful feedback they can use to improve future brews, strengthen market positioning and better understand how their products are evaluated by leading U.S. beer buyers and trade professionals.
Every entry now includes a comprehensive digital feedback report designed to deliver practical market intelligence alongside competition recognition. Producers will receive detailed score breakdowns, constructive buyer-led feedback, recommendations on product improvement and marketing, and greater transparency by seeing the trade professionals who evaluated their beers.

Image: Sample USA Beer Ratings Digital Feedback Report
Please note: The product, scores, tasting notes, judge comments, judge profiles, producer details and all other information shown in this image are sample data created solely for illustration purposes. They do not represent actual competition results, beers, producers or judges. The image is intended only to demonstrate the format and features of the digital feedback report that entrants receive.
The USA Beer Ratings feedback report is designed to be more than a scorecard. It provides producers with detailed scoring across Quality, Value and Packaging, buyer-led tasting notes, recommendations on how to improve the product, guidance on how to better market and sell it, and greater transparency into the judging process. Whether refining recipes, improving packaging or expanding distribution across the United States, breweries receive practical insights they can use long after the competition has concluded.
Every entrant will receive a detailed breakdown of scores across the competition's three judging criteria:
- Quality – Blind tasting assessment of the beer.
- Value – Assessment of whether the beer delivers value at its intended retail price.
- Packaging – Evaluation of the bottle, can, label and overall shelf appeal.
Rather than receiving only an overall score, producers will be able to clearly see how their beers performed in each category, allowing them to identify strengths and opportunities for improvement.
Each report will also include written feedback from the judging panel, providing producers with valuable observations from experienced U.S. trade professionals who understand what performs well in one of the world's most competitive beer markets.
The feedback highlights the beer's strengths, identifies areas for improvement and offers practical insights that producers can use when refining recipes, improving packaging, reviewing pricing or preparing products for wider U.S. distribution.
Unlike competitions that simply award medals, USA Beer Ratings aims to provide information that breweries can use to make better commercial decisions.
As part of the enhanced reporting, USA Beer Ratings is also introducing greater judge transparency.
Entrants will be able to see the professionals who evaluated their beers, providing confidence in the judging process and helping producers better understand the expertise behind each assessment.
The judging panel consists of leading U.S. importers, distributors, retailers, beer buyers, bar managers, beverage directors, hospitality professionals and beer specialists—people who influence purchasing decisions every day and understand the expectations of American consumers.
USA Beer Ratings was created to evaluate beers from the perspective of the consumer and the trade, recognising products that combine outstanding quality with value and packaging that can succeed in today's competitive marketplace.
The new digital feedback reports further strengthen that mission by giving breweries actionable market intelligence alongside industry recognition.
Whether a beer wins a medal or not, every producer will leave the competition with valuable information that can be used to improve products, refine positioning and build stronger relationships with importers, distributors, retailers and on-premise buyers across the United States.
USA Beer Ratings evaluates beers using a unique judging methodology that measures Quality, Value and Packaging. Beers are assessed by leading U.S. importers, distributors, retailers, beer buyers, bar managers, hotel beverage directors and hospitality professionals, ensuring that winning products are recognised not only for how they taste but also for how well they meet today's market expectations.
For breweries looking to grow their presence in the United States, the competition provides industry recognition, buyer credibility and now, more detailed market insight than ever before through comprehensive digital feedback reports and greater judge transparency.
Get rated by Quality, Value, and Packaging by the top retail buyers in the USA. Here is how to enter.