October 25, 2020.

Awarding Beers on Quality, Value, & Packaging.

Thank you for participating in 2020 USA Beer Ratings.

Key Dates  Winning Impact 

The competition will take place on Oct 25, 2020, and winners will be announced on Nov 16, 2020.

About USA Beer Ratings


For breweries, the USA Beer Ratings competition represents the perfect opportunity to get in front of influential judges, tastemakers and commercial buyers. An award from the USA Beer Ratings competition is a prestigious mark of approval that is highly valued by consumers when they are making the choice of which beer to buy. It awards beer brands that consumers really want to buy and have a clear market value for trade buyers.


Key Dates

Judging Dates: October 25, 2020
Winners Announced: November 16, 2020



For a beer to stand out in the USA Beer Ratings it has to perform well in each of three separate judging criteria:

Quality. All beers will be initially tasted blind to assess their quality and how drinkable they are for consumers in their target area.

Value for money.  Beers will then be assessed to see how much value for money they are offering their consumers at that price point.

Packaging and design. As the majority of beer is bought with our eyes, the USA Beer Ratings will recognize beers that stand out on the shelf, or on a back bar, and will assess how well suited that design or packaging is to their target consumer group and at that price point.

Key Dates

Judging Dates: October 25, 2020
Winners Announced: November 16, 2020



Key Dates

Judging Dates: October 25, 2020
Winners Announced: November 16, 2020

Fee Schedule

Submissions closed.

The USA Beer Ratings looks to recognize, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. For any beer brand to earn its place on a retailer’s shelf or a restaurant’s beer list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.




Meet our 2020 Judges

Joshua A Charlton

VP of Sales for a Premier Craft Beer and Beverage Wholesaler- Morris Distributing

Nicole Erny

Master Cicerone & Quality, Sensory and Education Projects Coordinator at Alvarado Street Brewery

Herlinda Heras CTA

CoHost Craft Beer Radio Brew HaHa KSRO; Sonoma State Univ Beer Education Coordinator; Certified Tourism Ambassador


USA Beer Ratings Medals
Gold Medal

+90 Points

Silver Medal

+80 Points

Bronze Medal

+70 Points

Judging Formula

To win a USA Beer Ratings award you will need to score highly in all three areas of our judging criteria. You might have an outstanding quality beer, but if the price and packaging is not right, you will not be recognized by the USA Ratings. There is no point, for example, in having a 95 point beer if it does not look good or offer consumers great value for money. Those points mean it will remain highly respected within the trade, but it will also remain largely unsold on the shelf or languishing on a restaurant’s beer list.

That is why USA Beer Ratings is the leading beer competition in the US market with the rationale to rate beer per the preferences of the consumer and trade and rewarding beer as such. Beer entries will be judged by their Quality, Value and Packaging.

Scoring System

Q (Quality Score) + Value Score (V) + Packaging Score (P) = USA Beer Ratings Score.

A separate weighted score will be given for each of the three parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.

Quality Score: will be marked out of 50

Value Score: will be marked out of 25

Package Score: will be marked out of 25

Quality Score

Quality will be assessed based on how agreeable the beer is for its target customer and chemical analysis. UBR will measure quality by Appearance, Aroma, Body, Taste and Aftertaste.

Value Score

Value in this context means how well the beer is priced based on its quality. If you think it offers excellent value, the score should be close to 100 of 100 and if you think it should be priced lower, then the score should be low. The metric to be used here is the retail price vs quality.

Packaging Score

Packaging in this context is measured by how well you think the beer will be perceived by the consumer. This includes label, bottle colour, bottle shape and closure. This does not involve boxes, cartons and bags. It is how you think the product will be perceived when placed on a beer shelf amongst thousands of other beers.

Who are the Judges?

The USA Beer Ratings will be assessed and judged by a leading panel of top-level beer buyers with current direct commercial buying responsibility. The list of judges will be drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and the travel industry.

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Thank You For Participating In 2020 USA Beer Ratings!

The competition will take place on October 25, 2020, and winners will be announced on November 16, 2020.

Winning Impact