Ceria (rhymes with “area”) was founded by legendary brewmaster Keith Villa. When Keith  was young, he moved all the way to Belgium to study the art of beermaking. After earning  a PhD in brewing sciences, which technically makes him a beer doctor, Keith moved back  stateside and created Blue Moon. But that was just the beginning. Keith wanted to apply his craft to something new, so he created a whole new brewing  process to produce 0.00% ABV beer with incredible flavor you don’t normally get in a beer  without alcohol.