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The first-ever USA Beer Ratings is going to take place in San Francisco, California on July 23-24, 2018. The goal is to find innovative beers with instantaneous consumer appeal.
The USA Beer Ratings is the second major event of a global drinks initiative being coordinated by Beverage Trade Network, the organizer of the event. The first event in the initiative was the London Beer Competition earlier this year. One anticipated outcome of the upcoming USA Beer Ratings is that it will become smooth for the average consumer to find the perfect beer for any occasion.
Unlike other beer judging competitions, The USA Beer Ratings will use a combination of three different criteria: Quality, Value and Packaging. The event is already looming in the beer industry because of its entirely new judging criteria.
For a beer to stand out in the competition, it will need to perform well according to the three dominant criteria:
Quality – Quality will be assessed using factors such as Appearance, Aroma, Body, Taste and Aftertaste.
Value – Value will take into account the retail price of the beer, with a focus on how a beer is priced relative to other competing products.
Packaging – Packaging refers to both the design of the bottle and label, as well as the overall brand image.
Consider the emphasis on packaging and design. Most consumers buy the products with the eyes first. They always look for the products that look as good as they taste. Also, they often look for the brands that resonate with their particular lifestyle. This is what sets the USA Beer Ratings apart from other competitions.
Based on the criteria mentioned above, scores will be given to all the beers and a final weighted score will discover the final award winners of the USA Beer Ratings.
The scoring system is as follows:
Gold: 90+ Points
Silver: 80 to 89 Points
Bronze: 70 to 79 Points
The USA Beer Ratings will be assessed by an excellent panel of judges of top-level beer buyers with current direct commercial buying authorities. All the judges will be from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and discipline including cash and carries, specialist retailers, casual and fine dining and hospitality industry.
All beer entered will be managed by Western Wine Services Inc.
The beer will,
If you are a brand owner, importer or a distributor, this is an exclusive opportunity for you to get your beer in front of the influential judges at the USA Beer Ratings. Walking away with the Gold from the event will be the key to you and your brand to unlock a vast new segment of beer drinkers and enthusiast.
Submission Deadline: July 10, 2018
International Registration: Closed
Warehouse Closes For Samples: July 15, 2018
Judging: July 23-24, 2018
Winners Announced: September 5, 2018
$100 from June 1 to July 10, 2018
Entries for the 2018 USA Beer Ratings are now open. Enter your Beers now to get our special pricing offer.